Renovate To
Wellness Campaign
With the rise of home owners investing time and money into renovating their kitchen and bathrooms came an opportunity for TOTO to showcase how important cleanliness is to wellness.
Campaign assets included: social, web, print and digital.
Target Personas
B2B (Target Geo Markets)
B2C (Target 12 Geo Markets)
Concept and
Creative Brief
Built personas based on customers and brand advocates. Created narratives and storylines related to daily routines.
CGI Renders
Assisted in the development of lifestyle beauty scenes. Led with direction and feedback to perfect each scene.
Moodboards
Casting & Call Sheet
Led model selection and casting calls.
Photo Shoot &
Asset Production
Studio: Photoplex
Equipment: Sony Camera, Lightbox, etc.
Software: Capture One, SmugMug, Photoshop
Equipment: Sony Camera, Lightbox, etc.
Software: Capture One, SmugMug, Photoshop
Directed Model:
1. Enjoy Your Vacation2. Toweling off your little one after a day at the beach
3. Morning Exercise
4. Looking outside with your little one
Adobe Photoshop:
1. Retouch, Adjustments, & Shadows
Directed Model:
1. Sitting down putting shoes on2. Standing before use
3. Walking out the bathroom
4. Answering the phone before heading out
Adobe Photoshop:
1. Retouch, Adjustments, & Shadows
Directed Model:
1. Rise and Shine Morning Stretch2. Enjoying Morning Coffee
3. Thinking About the Day Ahead
4. Good Morning Stretch
Adobe Photoshop:
1. Retouch, Adjustments, & Shadows
Directed Models:
1. Wife touching water, Husband shaving or washingAdobe Photoshop:
1. Retouch, Adjustments, & Shadows
Directed Models:
1. Newly weds celebrating their 1st home togetherAdobe Photoshop:
1. Retouch, Adjustments, & Shadows
Print
Magazine and digital ads
