AFTER SERVICE NETWORK
The TOTO After Service Network video blends storytelling and strong visual elements to highlight the exceptional repair support provided for NEOREST products.
Through thoughtfully crafted scenes, it guides viewers from the initial customer experience to the unwavering commitment of TOTO’s After Service Network.
Assets included: showroom video, infomercial, website, and social.
Generated
Location
Role: Art Director
Evaluated and chose a home suitable for a $250K household income.
Evaluated and chose a home suitable for a $250K household income.
Cast
Role: Creative Director
Created persona profiles based on customer narratives and firsthand testimonials.
Created persona profiles based on customer narratives and firsthand testimonials.
Moodboards
Role: Creative Director
Approved wardrobe selections from stylist.
Approved wardrobe selections from stylist.
Script & Storyboard
Role: Creative Director
Co-wrote the script and developed the storyboards.
Co-wrote the script and developed the storyboards.
Editing, Review and Approval
Role: Creative Director
Reviewed internally and secured Executive Leadership approval.
Reviewed internally and secured Executive Leadership approval.
