Reggie Coleman
Creative Director
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TOTO | KBIS 2024

I enjoyed working on this booth. For this trade show, our goal was to create real engagement. With live entertainment, contests, presentations, and panel discussions, we reached new advocates and strengthened relationships with our partners. The creative visuals and refined design work helped convey the story of TOTO’s luxury and cleanliness.

Trade Booth assets included: live video, print, digital, website, and social.

Generated

  • 10% increase in badge scans from previous year
  • 10% increase in booth attendance from previous year
  • 90% SWAG promotion giveaways
  • 50% out of 100% contestant signee's
  • 7 min. avg. for booth visitors during panel discussions
  • 90% opt-in to receive emails and literature
BACK

Presentations &
Panel Discussions

Role: Video Director
Topics: CEU Presentations
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TOTO CEU Presentation

Life Anew

Role: Art Director
Video Displayed: Pure Luxury
Products Displayed: NEOREST Smart Toilets
Screen Shot 2025-11-11 at 6.57.38 PM
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NX Introduction

Video Displayed: Life Anew and Pure Luxury
Products Displayed: NEOREST NX
NX Main Stage Artwork
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TOTO Sustainability

Role: Art Director
Displayed: Monitors for users to calculate water usage
Sustainability Section
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TOTO CLEANOVATION

Role: Art Director
Video Displayed: CEFIONTECT, EWATER+,  & ACTILIGHT
Products Displayed: NEOREST Smart Toilets
2024 TOTO CLEANOVATION Artwork
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Smart Restroom

Role: Creative Director
Video Displayed: Smart Restroom
Products Displayed: IoT-Enabled Toilets, Urinals, Faucets, and Soap Dispensers
Commercial Airport Render
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Mini Suites

Role: Creative Director
Products Displayed: One-Piece Toilets, Faucets & Lavatories
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Let's Wash with
TOTO WASHLET

Role: Creative Director
Products Displayed: WASHLET models
Showroom Let's Wash TOTO WASHLET Artwork
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Showroom

Role: Art Director
Products Displayed: Faucets, Showerheads, Robe Hook, Paper Holder, & Towel Bar
TOTO Showroom Artwork
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